Apple creates a $100 million funds to fight racism
Apple CEO Tim Cook on Thursday announced a new social project for the company. This is the Racial Equity and Justice Initiative, a response to protests that have been going on for several days mainly in the United States, motivated by the assassination of George Floyd during a police approach.
The $ 100 million fund will focus on topics such as education, economic equality and criminal justice reforms. Several of the existing projects will be reinforced, while others will be created in specific communities.
“The initiative will challenge the system’s barriers to opportunity and dignity that exist for communities of other ethnicities and particularly for the black community,” Cook said in an official video posted on his Twitter profile . Initially, the money will go to the United States, but with the forecast of global expansion.
Partners in the production chain who are from black communities will be more valued and representation in allied companies will be boosted in terms of diversity and inclusion.
More details are expected to be revealed by the company during WWDC 2020 , the brand’s annual conference for developers and fans. Because of the new coronavirus pandemic , the event will be fully online, starting on June 22 .
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