NewsApple leads sales of high-end smartphones

Apple leads sales of high-end smartphones


Apple leads sales of high-end smartphones

A report by Counterpoint Research, a company specializing in market analysis, showed that Apple leads sales of high-end smartphones in the first quarter.

The Counterpoint Research, which specializes in market analysis, released a new report on smartphone sales top line during the first quarter of 2020. The data showed that Apple was able to leave behind its major competitors, namely Samsung and Huawei.

During the period analyzed, the iPhone 11 was the best-selling smartphone, with a 30% market share, followed by the iPhone 11 Pro Max, iPhone 11 Pro, and iPhone XR, with 9%, 7%, and 6%, respectively. The last position was won by the Huawei Mate 30 Pro 5G, which achieved only 3%.

Apple leads sales of high-end smartphones
Apple leads sales of high-end smartphones

OnePlus and Xiaomi are highlights in Europe

The report also provides an overview of the flagship market, with Apple leading in all regions except China, where Huawei is still at the top. Looking at Europe, we can see that Samsung managed to “grab” the second place, and, surprisingly, we have the OnePlus in third.

If we think about it, this is an impressive achievement considering that OnePlus is a relatively new brand, with only 6 years of existence. Still, it managed to sell more smartphones than Huawei in a market as important as Europe.

Apple leads sales of high-end smartphones
Apple leads sales of high-end smartphones

The Counterpoint Research has not confirmed, but it is quite likely that the Chinese giant’s fall is related to the fact of its latest smartphones do not have the services Google installed at the factory, that because of the sanctions imposed by the United States.

In Europe, Huawei was also overtaken by Xiaomi, which has managed to grow surprisingly outside of China in recent years, delivering models with interesting specifications and attractive prices.

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