NewsCoronavirus is also reflected on Spotify: how our listening...

Coronavirus is also reflected on Spotify: how our listening habits have changed

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Spotify presents the quarterly results of an atypical period marked by the coronavirus.

Spotify released on Wednesday the quarterly results corresponding to the first fiscal period of the year, which has been irretrievably marked by the coronavirus pandemic . With quarantine and confinement spread across the globe, streaming platforms are also good indicators of how our routines have changed.

If in the case of Netflix this translated into an unusual increase in subscriptions during this period, in the case of Spotify they have not exceeded the expected expectations, but they have not gone far. This translates to numbers that raise the number of monthly active users of the firm to 286 million worldwide (31% more than in the same period of the previous year) and that of members of any of the plans of payment to 130 million (an annual percentage increase identical to the previous one).

However, the average income per premium user – subscribed to a payment plan – obtained by the platform has decreased compared to the previous quarter (4.42 euros per person compared to € 4.65). As they explain, this is due to the extension of many of the promotional plans that were activated in the last section of 2019, which allow you to use the service at a lower price.

Changes in habits on Spotify

Naturally, the coronavirus has been one of the factors on which Spotify’s daily activity has revolved in recent weeks. Not only in operational terms – moving the team to remote work, reducing hiring, or seeing the number of daily interactions decrease in markets especially affected by the disease, such as Spain or Italy – but also in terms of users and their behavior when using the service is concerned.

“Every day now resembles the weekend,” they say, referring to the modification of morning routines by the millions of people who are now confined to their homes, many unable to work. In this way, they have experienced a decrease in listening through applications for the car, wearables and through the web , offset by an increase “of more than 50%” in those integrated into TV or video game consoles.

The success of the instrumental and relaxation lists also grows, as well as the podcasts focused on well-being and meditation, directly related to the longer time spent at home. Similarly, “listening time around activities such as cooking, housework, family time, and relaxing at home has increased in double digits in recent weeks.”

Trends that are expected to continue throughout the next few weeks, despite the fact that in several countries of the world they are already taking the first steps aimed at resuming their routine . At the moment, the forecasts for the Swedish platform are good, pointing to sustained growth and with the figure of 300 million users already in mind .

Read Also: Digitimes says smartphone sales should drop 15% in 2020

Hamzahttps://nupgrade.com/
I am a web developer, and digital marketer I love programming, and technologies, always looking for new technologies and new challenges.

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