The pandemic of the new coronavirus (COVID-19) has had a major financial impact worldwide and the technology sector is on a downward trend in revenue. New figures published by consultancy firm Canalys project a 7% drop in global PC sales, especially due to consumers’ financial difficulties.
The computer market is one of the most affected by the crisis and this scenario should remain throughout the season, as business must not keep up with the recovery of the supply chain in China – that is, the assembly of the machines gradually returns to its normal pace, but commercialization continues at a slow pace. It is worth mentioning that this was a sector that had been encouraging investors, since at the beginning of the year it reached an increase of 2.7%, after six consecutive years of decline.

In North America, the expectation is for a 6% drop, mainly because US citizens have already registered 40 million unemployment claims since the beginning of the pandemic. The analysis states that there should not be a complete recovery of this area until the end of 2021 when the sector is expected to grow 4% in relation to 2020. China and the wider Asia-Pacific region suffered smaller declines and should resume PC sales more quickly, for having already overcome the first wave of infections of the pathogen.
Although the scenario is not the most encouraging, it is important to note that the PC industry was not as affected as the smartphone sector, which in Latin America alone should register up to 20%. One of the mitigating factors for PC vendors is the fact that users are buying equipment to upgrade the infrastructure for leisure and home office.
Source: TechCrunch (Global PC sales and shipments set to drop 7% in 2020)
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