Never during a forecast, DigiTimes has released its small calculator to give us information … which will not surprise many people. According to the Taiwanese site, smartphone sales are expected to fall by 15% in 2020, a tumble unprecedented since the launch of the first iPhone (2007).
The three market leaders Samsung, Apple and Huawei have already announced declining results, but the downward trend is observed among all manufacturers, including those which are resisting the crisis a little better than expected (Samsung, Xiaomi, even Apple in some measure).
DigiTimes still reports that Apple has cut its production of iPhone 11/11 Pro for the second and third quarter of 2020.
The Coronavirus pandemic is of course the main cause of this crisis in the sector, with many buyers preferring to cancel or postpone their non-essential purchases in a context of global containment.
Will the long phase of “deconfinement” allow a rebound in the mobile market? Still there will have to be no second wave…