Do you know the Realme brand?
Realme emerged in China in 2010 (as Oppo Real) a sub-brand of Oppo, a subsidiary of BBK Electronics that was incorporated in 2018.
In July 2018, Sky Li announced its intention to establish Realme as an independent brand on its Weibo account. And in the same year, in November, Realme introduced a new logo.
In May 2019, Realme held its first conference in Beijing, China, to officially enter the Chinese market, launching Realme X, Realme X Lite and Realme X Master Edition.
And the following month it officially announced its entry into the European market and, in 20 more markets, including China, India, Southeast Asia, and Europe, it also published its first photo using a smartphone with a 64-megapixel camera.
According to a Counterpoint report, Realme’s global shipment of devices registered 4.7 million units worldwide in the second quarter of 2019, an increase of 848% year on year, and has become one of the top 10 manufacturers of cell phones in the world. That in less than 2 years.
In August 2019, Realme has already passed 10 million users worldwide. The list of smartphones already launched adds up to 20 devices. And Realme wants more.
The company was not restricted to smartphones and expanded its product portfolio with the launch of TWS headsets last year and its first Smartband, Smartwatch and SmartTV recently.
Seeking to reach even more market, the company’s Indian CEO, Madhav Sheth, today announced Realme’s new product strategy – 1 + 4 + N (1 main product, 4 Smart Hubs and N A IoT products ).
As a smartphone brand, Realme keeps smartphones at the center of its product portfolio.
Realme will continue to have smartphones at the center and, together with the Realme Link app, they will be used â € ‹â €‹ to manage the company’s current and future IAoT products.
The Smart Hub includes four product categories – SmartTV, Smartwatches, Smart Headphones and Smart Speakers. The Smart Speaker has not yet been announced, but Sheth said the company will introduce one soon, along with more sophisticated Smartwatches, cutting-edge SmartTVs and smart headsets.
Moving on to N AIoT products, Realme says ‘N’ refers to its commitment to bringing new AIoT products and lifestyle, which include car chargers, smart locks, smart plugs, smart scale and more.
In addition to presenting the company’s new product strategy, Madhav Sheth announced the Realme Adventurer Backpack, which will be launched in the next few days alongside the new Realme X3 series in India.
Sheth also talked about the company’s plans to increase the local workforce in India to 10,000 by the end of this year and expand distribution channels to the country’s Tier 4 and Tier 5 cities, hiring more than 5,000 team members of sales.
In addition, to support the “Make in India” initiative, Realme is investing in a production line to build TV products and TV motherboards locally. Upon completion of the installation, the 32 “and 43” SmartTVs recently launched by Realme, as well as future SmartTVs, will be manufactured in India.
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