NewsFacebook has bought Giphy for $ 400 million and...

Facebook has bought Giphy for $ 400 million and will integrate the great GIF platform on Instagram

-

Facebook has bought Giphy, popularly known as the “Google for GIFs,” as announced by the company in a statement. The great platform and its collection of animated images will become part of the Facebook family after the purchase agreement. As Axios has advanced, with a value of 400 million dollars .

According to sources close to the agreement, the two companies started negotiations before the pandemic, but what was initially focused as a partnership has ended up becoming an acquisition.

Giphy was founded in 2013 by Alex Chung and Jace Cooke. With more than 700 million active users and more than 10 billion GIFs sent daily, the platform will be the newest member of the Facebook family, additionally made up of other services such as WhatsApp or Instagram.

Giphy will be integrated into Instagram

Giphy will be integrated as part of the Instagram team and according to the company, the intention is to integrate the search for GIFs on Instagram. Mark Zuckerberg’s company explains that 50% of Giphy’s traffic already comes from Facebook apps and Instagram alone accounted for half. Users will be able to join Instagram and Giphy in the future to be able to share GIFs and stickers, both in stories and in direct messages.

Currently, Instagram already allows you to add animated GIFs to Instagram stories. The GIF platform will continue to operate its library and both users and developers using its API will be able to continue using GIFs.

Giphy will keep its existing integrations with other applications like Twitter or messaging applications like Signal. An additional tool to know the use that users make of other platforms outside their services. We will have to wait what decision these developers make about it and if they maintain their integration with Giphy.

From Signal they explain that “GIF searches in Signal have been protected by a proxy that preserves privacy from the beginning. The Giphy SDK is not included in the application.”

According to Giphy’s latest valuation in 2016 , the GIF platform was worth $ 600 million.

More information | Facebook | Giphy

👇 More in NUpgrade

Hamzahttps://nupgrade.com/
I am a web developer, and digital marketer I love programming, and technologies, always looking for new technologies and new challenges.

Latest Articls

All about GTA 6 – Rumors, confirmations, plot, and more

Grand Theft Auto is one of the most famous franchises in the gaming world. Here, we're going to talk about everything we already know about Rockstar Games' next biggest hit. All about GTA 6!

iPhone 13 Pro and Pro Max cameras will get an ultrawide camera with autofocus

Renowned analyst Kuo has released new information about the iPhone 13 Pro and Pro Max cameras; more elements and an ultrawide camera with an autofocus system. Check out!

Windows 11: What’s New in Microsoft’s System?

Microsoft finally announced its new operating system today! Check out everything that was presented about Windows 11 and find out what's new in it!

Minimum requirements to run Windows 11 on your computer

Windows 11 will need some requirements to run on your computer. Microsoft has already released the minimum requirements to run Windows 11, check if your computer will run Windows 11.

How to play with crossplay in Overwatch?

Crossplay is now available on Overwatch. Check out the walkthrough to take advantage of the new feature in Blizzard's blockbuster to play with crossplay in Overwatch.

The new Huawei Band 6 is released globally

The Chinese manufacturer today globally launched the new Huawei Band 6 smartband. Check out all the details about the Chinese's new wearable!

Must Popular

Best off-road GPS apps for android and ios IOS in 2021

Best off-road GPS apps for android and ios iPhone in 2021, best off tail map apps for all platforms and devices phone, iPad, Tablets, laptops…

How To Use “Freeze Frame” effect on TikTok

Step by step to make the "freeze frame" effect on Tik Tok

What is a USB Type-B cable and what is it for?

If you are looking for, need to buy or even have the curiosity to know what is the USB Type-B cable and what is it for, here you can check these answers.

how to connect ps4 controller to pc: super easy ways

Table Of ContentsHow to use the PS4 DualShock controller in SteamHow to connect the...

Minimum requirements to run Minecraft on PC in 2021

See the minimum and recommended requirements to run Minecraft in 2021 Minecraft on your computer; The most successful game among the new galley.

You might also likeRELATED
Recommended to you