NewsFacebook hasn't bought Giphy for GIFs - Big Shock...

Facebook hasn’t bought Giphy for GIFs – Big Shock this is a $ 400 million Trojan horse


Last Friday Facebook announced the purchase of Giphy for $ 400 million. The question immediately arose: why does Facebook want a search and publication service for GIFs? May be Facebook hasn’t bought Giphy for GIFs!!!

The truth is that several experts and analysts make it clear: Facebook does not want Giphy for GIFs , but because with that service they gain control over an element that is already an integral part of many social networks such as Twitter or messaging applications that compete with WhatsApp. and Facebook Messenger. Data collection reopens the debate on Facebook and privacy.

A disturbing acquisition

The purchase of Giphy by Facebook has been a surprise, and unlike other previous operations, Facebook’s strategy here is not to “get rid of a competitor”, but to gain control of a transversal service that many social networks and Messaging applications use them as a natural part of those communication channels.

The New York Times’ Mike Isaac made a very clear summary of that strategic value: Giphy is embedded in many very popular services , he said, and the SDK makes it mandatory for anyone using it to communicate their device identifier.

This acquisition is similar to that of the Onavo data analytics service , with which they detected that the rates of sending messages on WhatsApp threatened their own messaging service years ago.

This service allowed them to detect market trends and react quickly, and the company from Zuckerberg ended up buying it in October 2013 for $ 200 million. Five months later they bought WhatsApp for 19,000 million and the rest, as they say, is history .

As in that other case, Giphy provides Facebook with another important resource not only to collect data, but to detect trends in all types of markets and be able to react to all of them.

Giphy as Trojan horse to infiltrate the competition

The acquisition announcement has raised suspicions among those already concerned about Facebook’s data collection. As noted by OneZero, this acquisition will allow the company “to have access to vast amounts of data on how GIFs are used in thousands of applications.”

Facebook hasn't bought Giphy for GIFs - this is a $ 400 million Trojan horse
Facebook hasn’t bought Giphy for GIFs – this is a $ 400 million Trojan horse

This service has 300 million active users, and what these users do not realize is that every time they search for a GIF or send it, a “beacon” is generated that allows that company to track how and where it is shared. that GIF, in addition to the mood associated with that message.

Facebook’s move is not entirely new: Google already bought its competitor , Tenor, in 2018, and the platform is part of its Android keyboard, Gboard .

The impact for the rest of the services is clear: Facebook achieves with this operation to know the behavior of users in applications that it does not control, and this data collection with aspects such as mood could further shape its advertising platform .

At the moment few of those platforms have indicated whether they will make changes as a result of that purchase, but the integration of Giphy in messaging platforms poses a unique situation for companies like Apple, which integrates it in iMessage, or Twitter , where this service is used massively.

Sarah Frier, a journalist from Bloomberg, indicated that Facebook knows, for example, which GIFs are used on WhatsApp and how often , although from the company it was indicated – something usual – that the data is anonymous and not individually identifiable.

Giphy will continue to operate independently and all companies that used it or want to use the service will continue to have access to its catalog of GIFs and its API, but as indicated by Wired , this gives Facebook “a new window” with which to observe to your competitors .

“Blocking” collection is possible: This is how they do it in Signal

Cybersecurity experts such as Moxie Marlinspike – creator of the protocol and the encrypted messaging application Signal – have wanted to clarify that at least in their case there are several measures to protect the privacy of users.

Thus, this developer indicated, the idea is to avoid that those who provide the algorithms for searching GIFs cannot collect data from users.

They do this by using TLS connections that cause Signal servers to never “see” the plain text of what is being transmitted or received, and Giphy also cannot know who made the request for a certain GIF with a certain search term.

Some companies have already made some comments about the suspicions that this may generate in the future use of their services. Slack, for example, indicated in The Verge that Giphy “does not receive any data about the users or companies that use Giphy in their integration in Slack”, and something similar indicated in Telegram, whose spokesmen assured that this data is not shared and that They are preparing the transition that allows to do without the service .

It will be interesting to see how services such as Twitter, iMessage, Reddit, Slack or TikTok react, services and massive social networks with hundreds of millions of users who now expose themselves to bringing home that Trojan horse that Facebook now raises with that operation.

👇 More in NUpgrade

I am a web developer, and digital marketer I love programming, and technologies, always looking for new technologies and new challenges.


Comments are closed.

Latest news

How to recover deleted or corrupted files 2021 (Windows and Android)

How to recover deleted or corrupted files 2021 (Windows and Android) Accidentally deleting a file or having corrupted media is...

The best free antivirus for Windows in 2021

Having an antivirus on your computer is a way to keep yourself protected from the major viruses and malware on the Internet. Check out the best free antivirus for Windows!

A new version of Instagram for children under 13 ?!

Instagram for children under 13 ?! Facebook plans to introduce a new version of Instagram soon. The version will only be...

Microsoft officially announces the acquisition of ZeniMax Media, Bethesda’s parent company

Microsoft's acquisition of ZeniMax Media is officially announced on Tuesday (09). Check out what each company said about it.

How to create an ISO image on a USB stick for Windows and Linux?

If you need to reinstall Windows and Linux on your computer, check out how to create an ISO image on a USB stick and use it.

UNPRECEDENTED! Images show that Mars has the largest canyon in the Solar System

Arizona researchers were able to capture images showing the Valles Marineris, the gorge ten times larger than the Grand Canyon so Mars has the largest canyon in the Solar System.

Must read

Google Camera 7.4 adds 8X zoom for videos and a fast resolution selector

Google Camera is receiving through the Play Store a...

Animated rendering shows details of Galaxy Watch 3

An animated rendering shows details of Galaxy Watch 3 Evan...

Vlog camera ZV-1: new special camera from Sony for those who produce content on social networks

Sony's new audiovisual equipment is practical and simple (Vlog...

You might also likeRELATED
Recommended to you