Google Chrome will automatically block ads that consume more CPU or bandwidth of the account, and for this Google Chrome will begin to block them from August. The idea, they expose from Google, is to improve the browsing experience of users, since heavy or poorly optimized ads can negatively affect the loading speed of the pages or the battery of the devices.
From the company they affirm that they will begin to experiment with this new measure over the next few months. The arrival of this new lock is expected to hit the stable version of Chrome in late August , as before that they want to offer ad creators some time to adapt and certain tools to incorporate into their workflow. But what does Google consider a heavy ad? Let’s see it.
Not to pass
All the details of what Google has dubbed “heavy ad intervention” can be found on GitHub . The company details that the user agent will not load those ads that consume more resources than 99.9% of the ads measured by the browser. For this, three limits or criteria have been established. If an ad complies with some of them, it will be blocked:
- Ads that use the main CPU thread for more than 60 seconds total .
- Ads that use the main CPU thread for more than 15 seconds in any 30 second period .
- Ads that use more than four megabytes of bandwidth to load resources.
When an ad consumes more account resources, the framework of the ad will show an error and inform the user that the ad has consumed too high with the following text: “This ad uses too many resources for your device, so Chrome I eliminate it”. As for the advertiser, they will receive a notification so that they can know which ad has been blocked and act accordingly.
With this measure, Google anticipates that it can save up to 12.8% of network use and 16.1% of CPU use . The measures are independent of the platform, that is, the requirements mentioned above apply equally to mobile phones and computers. The idea is that ad creators can more easily know if an ad can be tapped or not.
In Chrome 84 and higher versions this new measure can already be tested . To do this, copy and paste the following into the Chrome search bar and check the corresponding box:
chrome: // flags / # enable-heavy-ad-intervention
More information | Google
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