Google Developed New Analysis Tools for News Publishers
As one of the biggest players in the digital world, Google has developed new analytics tools for news publishers. News centers will be able to make deeper analysis of their articles through new tools.
Google is undoubtedly one of the biggest companies in the digital world and continues to grow and expand its domain day by day. One of the areas where the company plans to expand its domain is journalism.
The company announced the Google News Initiative in 2018 to be effective in this area as well . In this way, it would fund journalism and support the industry. Moreover, this was not the only project of Google in this area.
Investments in news from Google
The company developed two more projects after 2018: Google Analytics: News Consumer Insights and Realtime Content Insights . While News Consumer Insights (NCI) is designed to help broadcasters expand their audience and help them make more profit, Realtime Content Insights (RCI) helps news centers see current and trending content.
Amy Adams Harding, director of news and publishing revenue optimization and analysis, stated that thanks to their partners, they were aware of the demand for such tools, but they did not know what their partners would do about it. Harding also said that these tools are accessible and free to use for anyone using Google Analytics.
NCI offers personalized recommendations to publishers with its new feature. It will highlight publishers’ sign-up activities in newsletters and make recommendations for improvement. RCI will have historical performance data about video content as well as similar data. It will allow publishers to see which stories perform best in which time frame. It will also follow social commitments and determine which story attracts more attention among careless readers, loyal to the brand, and loyal readers.
Anntao Diaz, the head of NCI, RCI, and Google Surveys for Publishers, said that none of these are better than the other. Diaz said that different articles have caught the attention of different readers, while loyal readers who pay for subscription can build relationships and expand the total number of readers .
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