NewsGoogle updates user data history policy

Google updates user data history policy


Google updates user data history policy

Now, the information will be deleted automatically every 18 months


  • Google has announced that it has revised its history policy for its entire platform
  • Automatic data deletion will be done every 18 months, as a default
  • Users who want can change this time to: never, every three months, or keep the default 18 months
  • To change it is necessary to access the settings
  • All new accounts will have the updated policy and will delete data by default

Google announced that it has revised its historical policy of the whole platform. From now on, the company will automatically delete data after 18 months as a default for the main Google Account activity settings . It is possible to make changes, so that the exclusion time suits different needs. 

According to Google, the user who turns on Location History and Web and App Activity will have the option of automatic deletion set to 1 ½ year. This time is counted from this activation. You can also disable the settings or change the automatic deletion option for another period of time.

The main platforms with searches are already defined with a time limit as standard. If the user wants to change, it is possible. Just access: Activity control <Web and App activity. When you open this configuration, three options for changing will appear.

Google updates user data history policy

The one that should be selected is not to auto-delete the data . To change, it is necessary to select one of the other two, which are: Auto-delete after three months or auto-delete after 18 months . You can choose only one option. New accounts will have a default time to delete the oldest information for every 18 months.

Not all platforms will have the same options. Google studied each case of its applications to understand what would be the best time to delete the data. The YouTube, for example, automatic deletion will be, by default, in a period of 36 months. This option will also be present for all new accounts.

For some products, this option does not make sense. Some of the examples are  Gmail, Drive and Photos. These apps will not be changed. This is because they are aimed at precisely storing users’ personal content. 

“This is a step forward from current industry practice and ensures that YouTube, for example, continues to make relevant recommendations based on what the user has seen or heard in the past”

– Sundar Pichai, CEO of Google and Alphabet

The current CEO of Alphabet group, Sundar Pichai, also says that the change is intended to keep the data only as long as it is useful for the user. This is valid when the information is for advertising purposes. That is when the data is used to indicate the best product for each specific person.

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I am a web developer, and digital marketer I love programming, and technologies, always looking for new technologies and new challenges.


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