Microsoft is shutting down the Mixer and partnering with Facebook Gaming
Microsoft has decided that its design of the Mixer game streaming platform was a failure and will end activities by transferring its users and streamers to Facebook Gaming (Microsoft is shutting down the Mixer). Check the details!
Microsoft recently announced that it will end its streaming mixer service on July 22. In addition, it was revealed that the partners that the platform had will be transferred to Facebook Gaming. That is, in a month the partners and streamers will be transferred to Facebook Gaming and in a month the platform will cease to exist.
Through various partnerships and agreements, Microsoft struggled to make the Mixer scale enough to compete with Twitch, YouTube Gaming, and even Facebook Gaming, but it was not enough. The head of Microsoft’s gaming division, Phil Spencer says:
“We started a long way back, in terms of where Mixer’s monthly active viewers were compared to some of the big players. I think the Mixer community will really benefit from the wide audience that Facebook has through its properties and the skills to reach those players in a very perfect way through the social platform that Facebook has. “
Microsoft is shutting down the Mixer
Microsoft struck a deal with Facebook to transfer its audience of viewers and streamers from Mixer to Facebook Gaming in the coming weeks. On July 22, all Mixer sites and apps will automatically redirect to Facebook Gaming. All platform partners will automatically become Facebook Gaming partners, in addition, any streamer that uses the Mixer monetization program will receive eligibility for the Facebook Level Up program.
It has also been said that all Mixer users who have outstanding balances, channel subscriptions, or Mixer Pro subscriptions, will receive credit on Xbox gift cards.
What did you think of the news about the end of the Mixer game streaming platform? Comment below and share your opinion with us!
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