NewsOlympus will no longer manufacture cameras

Olympus will no longer manufacture cameras


Olympus will no longer manufacture cameras

Olympus announced today that it will sell its camera division to JIP (Japan Industrial Partners), so Olympus will no longer manufacture cameras. Understand why the company decided not to manufacture cameras anymore.

Even after having denied several rumors that it would abandon the camera business, Olympus recently announced that it will close its camera division. The company announced that it will sell the camera business to Japan Industrial Partners (JIP), the same company responsible for purchasing Sony’s VAIO PC division . At the moment, according to the information given, Olympus will focus on larger businesses such as the supply of medical and industrial imaging equipment.

According to Olympus, there was an optimization of the cost structure, starting to focus on cameras and lenses that generate high profit, in addition to other measures to “deal with the extremely severe digital camera market”. Despite efforts to avoid losses, the company says it “recorded operating losses for three consecutive fiscal years until the March 2020 deadline.” The 2013 $ 1.7 billion accounting scandal is likely to have had a strong contribution to this.

It is not yet known how this decision will affect Olympus mirrorless camera owners like the E-M1 III. JIP’s intention is to optimize business, as it did with VAIO, to make them “more compact, efficient and agile”, according to Olympus. Existing models will be sold normally and new ones will be developed.

The sale of the camera division had an impact on the camera market in general. Olympus and Panasonic are the only companies that are capable of supporting the Micro Four Thirds format, a segment that deals with APS-C and full-frame systems. These large sensors can handle better in low light environments and can produce smooth “bokeh” backgrounds.

What do you think about the decision to sell the Olympus camera division? Do you have any model of the brand? Comment below and share your opinion with us!

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