All Lives Matter
Due to the growing number of protests against racism spurred mainly after the death of George Floyd, the Black Lives Matter (All Lives Matter) movement has gained momentum in recent days.
We recently saw a large number of companies take a stand on demonstrations and major brands like Spotify and Apple, which adapted their streaming content in support of the protests and EA, Activision, and Sony, which postponed events out of respect for the protesters.
And along with the growth of the movement, the number of “All Lives Matter” responses (all lives matter) to the campaign also grows.
With that, Apple and Google updated their personal assistants’ algorithms to answer the question “Does all lives matter?” (Do all lives matter?).
The first, with his assistant Siri, responds by explaining the movement: “’All lives matter’ is often used in response to the phrase ‘black lives matter’, but they do not represent the same concerns. To learn more about the ‘Black Lives Matter’ human rights movement, visit blacklivesmatter.com ”.
Google is more positioned in its response: “Saying that ‘black lives matter’ does not mean that other lives do not matter. It means that the lives of black people are at risk that other people’s lives are not. ”
The phrase “All lives matter” is often used to oppose the “Black lives matter” campaign and has bothered a lot of people who support the movement. Jeff Bezos, Amazon’s CEO, shared on his Instagram an email he received from a customer saying that “all lives matter” and also showed his response to the user.
“It is very disturbing to go to the Amazon website and see ‘Black Lives Matter’. You provide service to millions of people. Including me and my family, for the needs of our business or personal shopping. I am in favor of everyone expressing their opinions and defending what you believe, but your company posting this on its website is very offensive to me and I am sure you will hear from others too: EVERY LIFE MATTERS. And if it weren’t for all these lives providing services for you and your company, where would Amazon be today? ”Asked the customer in the email.
And Jeff’s reply, which was also released, says, “No, Macy, I have to disagree with you. ‘Black lives matter’ does not mean that others do not. Black lives matter responds to racism and the disproportionate risk that black people face in our justice system and in law enforcement. I have a 20 year old son and I just don’t have to worry if one day he is suffocated to death while being detained. This is not something I care about.
Black parents cannot say the same. None of this is done to minimize the concerns that you or anyone else has in your personal lives, but I want you to know that I support this movement that we have all seen happening around us and my position will not change. I wish you the best. ”
Other updates
In addition to changing the algorithm for their assistants, the two giants have also made updates to their map services.
The two companies changed the name of part of 16th Street in Washington – DC to “Black Lives Matter Plaza”. The change is in line with the same modification, which was officially made by the city’s mayor, Muriel Browser. Now, the stretch of street, which is often used for protests, bears the name of the movement that is defended by the protesters.


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