Twitter now has 166 million active monetizable users per day. But unfortunately, his sources of income are affected by the pandemic.
For the past few weeks, we have been constantly talking about the increase in the number of users of video conferencing applications like Zoom, Google Meet, or Microsoft Teams. But for their part, social networks also observed an increase during the first quarter of 2020.
And this week, on the occasion of the presentation of its results for the first three months of this year, Twitter announced that it now has more than 166 million monetizable active users per day. A year ago, the platform had only 134 million. And in the last quarter of 2019, this amounted to 152 million.
This would be the largest year-over-year increase in Twitter history. And this is attributed to containment and the fact that people go to the microblogging platform to learn about the evolution of the pandemic.
“In these difficult times, the goal of Twitter is more vital than ever. We help the world stay informed and provide a unique way for people to come together to help or just entertain and remember each other. We’ve had our strongest year-over-year growth in mDAU , ” said Twitter boss Jack Dorsey.
Unfortunately, if the number of users is increasing sharply, Twitter’s advertising revenues are affected by the crisis. As The Verge site explains, the platform’s revenues started to fall in March. And the outlook for the next few months is not good. For the first time since 2017, Twitter has not made a profit.
The number of users is increasing on many online services
The announcement of the quarterly results of internet players allows us to realize the impact of COVID-19 on the number of users of these. For example, Spotify announced a 31% increase in the number of paid subscribers and the total number of users. The music streaming platform now has 130 million paying users and 163 million users of the free offer financed by advertising.
Netflix added 15.8 million new users in the first quarter. This is twice more than what was expected by the company and compared to what was predicted by analysts.