NewsWhat a mess! WarnerMedia tries to simplify the HBO...

What a mess! WarnerMedia tries to simplify the HBO brand and creates new confusion


WarnerMedia tries to simplify the HBO brand and creates new confusion

If you think you already understand the differences between HBO, HBO Go, HBO Now, and HBO Max, things can get more complicated from now on. That’s because WarnerMedia tries to simplify the HBO a good part of the services just like “HBO” in the United States, but ended up generating more doubts as to what each one meant.

The first step was to retire HBO Go – starting July 31 this year. This was a platform designed to make all the content of the brand’s movie channels available in a single location, to subscribers of TV operators.

“Now that HBO Max has been released and is widely distributed, we are able to implement some significant changes to our application offering in the USA. As part of that plan, we will be retiring our HBO Go service in the USA. We plan to remove the HBO Go. App from the main platforms on July 31, 2020. ”


In 2015, HBO Now was launched, an independent application aimed at those who would like to hire a streaming service from broadcasters without the need to have a closed television plan. Here now it is only called “HBO”.

“In addition, the HBO Now app and desktop experience will be renamed to HBO. Existing HBO NOW subscribers will have access to HBO through the renowned HBO app on the platforms where it remains available and through ”

Parallel to this, in May 2020 , it was the turn of HBO Max, also a streaming platform, but which housed both the content of HBO channels and the rest of WarnerMedia’s 100-year library.

What a mess! WarnerMedia tries to simplify HBO brand and creates new confusion
What a mess! WarnerMedia tries to simplify HBO brand and creates new confusion

Repercussion on social networks

Due to the new confusion generated by the North American media conglomerate, Internet users reacted on the internet and expressed the sequence of non-understanding about the services offered.

The situation also became a joke for some Twitter users, who started to mock the changes proposed by the group. Check out some posts below:

WarnerMedia tries to simplify the HBO brand
WarnerMedia tries to simplify the HBO brand
WarnerMedia tries to simplify the HBO brand

Time to uncomplicate

Still don’t understand what changes? We will explain step by step. Whoever had access to HBO Go for having the channels in the subscription of the TV operator, will enter the content through the official application or website of HBO itself.

Likewise, it will happen for those who already signed HBO Now aside. In other words, WarnerMedia will unify the location of access to the two services in just one. HBO Max, on the other hand, will continue with its independence and larger portfolio, in addition to also hosting some operators which have already anticipated converting access from “Go” to “Max”.

For now, the measure is only valid for the United States. There is still no positioning by the media company on possible changes in other countries, such as Brazil.

So, were you able to understand the changes proposed by WarnerMedia to simplify the “HBO” brand? Tell us!

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I am a web developer, and digital marketer I love programming, and technologies, always looking for new technologies and new challenges.

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